When the Network against Cancer organizes this year’s edition of World Cancer Day at the Sheraton Hotel in central Stockholm, the DOCTOR is represented on site. Editor-in-chief Anders Åker is the moderator for today’s exciting program, which will also be broadcast on SVT. On the premises, visitors will also find waiting room TV and the newspaper.
World Cancer Day kicks off on February 4. As a media partner, DOKTORN provides media space and also has a waiting room TV on site where you can, among other things, take part in the program digitally. Along with the waiting room TV is also the popular waiting room magazine.
New for this year is that editor-in-chief Anders Åker is the moderator for the day. About forty patient representatives, care representatives and officials and politicians at both regional and parliamentary level will be present, including the current Minister of Social Affairs Lena Hallengren (S) and former Minister of Social Affairs Göran Hägglund (KD).
– It is a solid program with many highly topical and important points that will be addressed so I look forward to guiding not only the audience but also the TV viewers through the day because SVT Forum is pleased to see that it is so interesting that they have now chosen to broadcast World Cancer Day, says Anders Åker.
This is the third time Add Health Media, which runs the DOCTOR, is a media partner for the Network against Cancer.
– Being a media partner for organizations and unions is strategically important for us who work with medicine and health. New for this year is that we have a dedicated editor-in-chief for the magazine, while I take overall responsibility for the entire Nordic region, where we are actually also available digitally in Norway, Finland and Denmark, as well as for our Waiting Room TV investment and not least our strategic collaborations. This type of partnership becomes important because we see the need to raise issues in several different areas of therapy and that we then do it together.
In the strategic and practical work of being a media partner for the Network against Cancer, Add Health Media has worked in close consultation with the PR agency RMP, which has extensive experience of working with medicine and health.
– Together, we have found common points of contact and it also shows the strength when companies in the same sphere find synergies and opportunities. Now we are really looking forward to World Cancer Day and to let the issues that are on the agenda take place, Anders Åker concludes.
World Cancer Day at Sheraton Hotel is broadcast live on the Network against Cancer’s Facebook page and on SVT. Here you can see the whole agenda for the day.
For more information:
Anders Åker, editor-in-chief DOCTOR
[email protected] , 0703-64 84 22
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