Communicating health for life

In the service of knowledge since 1999

Add Health Media, which originally went by the name Erlandsson & Bloom AB, was founded in 1999 by Göran Erlandsson and Johan Bloom. The company has always had the patient in focus, regardless of whether it is about training doctors to help patients better or provide high-quality but easy-to-understand information to those who want to know more about their disease. In collaboration with healthcare and patients, several different services have been developed and discontinued over the years to support people to increase their knowledge and motivation about their health. Today, Add Health Media has the services Doktorn.com and Doktorn waiting room TV that reach the public. Through the platform PraktiskMedicin.se, as well as through the acquisition of Pharma Industry Publishing 2022 and its platforms, OnkologiiSverige.se and NeurologiiSverige.se, we reach out to both a broad base of healthcare professionals and specific specialist segments. The acquisition includes services under the Pharma Industry brand, where we now also reach out specifically to the Life Science sector with news, training and job search site. Most of the services are dominant in their category and are partly available in all Nordic countries.

Where patients and consumers meet care and care staff

After about ten years, the digital initiative saw its light and the flagship DOKTORN.com was launched, a site that covers the core areas of medicine, health and well-being and has a school medical focus. Over the years, millions of Swedes have visited the site to get advice and tips, immerse themselves or just be inspired and increase knowledge in medicine and health. With a large dominance on the patient and consumer side, Add Health Media made the decision to acquire Praktisk medicin in order to have a strong platform also for healthcare staff. Praktisk medicin was created by healthcare professionals for healthcare professionals over 50 years ago and is today one of the most widely used sources of information for doctors and other healthcare professionals. Today, all parts of the business that concern consumers and patients are included under the brand DOKTORN. The parts concerning healthcare professionals have been expanded from only going under the brand Practical Medicine, to also include Oncology in Sweden and Neurology in Sweden with both printed magazines and digital platforms.

With a digital touch

Today, part of the business is based on waiting room TV in the waiting rooms. However, with the digital platforms DOKTORN.com and Praktiskmedicin.se as well as the digital agency acquired in 2019, a strong digital portfolio is also being built for the future. Where effective, creative and secure digital solutions and knowledge in, for example, SEO and other key technical areas are in demand, Add Health Media can now also meet that demand.

Increase people's knowledge about medicine and health

Over the years, the company has developed and grown both organically but also through strategic acquisitions: Eurocast (2007), Nordisk Väntrums-TV (2012), Three Doctors (2017), Occident (2019), Pharma Industry Publishing (2022) and Health Amplify (2023). Between 2016 and 2021, we have also made strategic investments in e-health companies in the start-up phase. These investments are now under our parent company Curus (see Curus.se) where the investments continue under the leadership of Johan Bloom, the founder of Add Health Media, who is CEO of Curus. We are constantly working closely with organizations and associations to strengthen our social commitment, a work that together with sustainability issues is very important to us. Over the years, the company has been strengthened, changed and refined, but always rooted in the origin, that everything the company does should increase people's knowledge about medicine and health.