Survey shows: 9 out of 10 think that DOKTORN Väntrums-TV contributes to a positive environment

DOCTOR Väntrums-TV is highly valued by the staff at the country’s care and dentist clinics, both when it comes to experience and usability as well as a positive environmental and hygiene impact. According to a new survey*.

DOCTOR Waiting room TV is available all over the country and means that clinics in care and dentistry have screens in the waiting rooms and in dentistry also in the treatment room itself. The screens show a well-balanced mix between the clinic’s own important information, messages from authorities, daily news, entertainment and advertising adapted for the care and dental environment.

A customer survey among those responsible for the receptions where DOKTORN Väntrums-TV is located shows that they experience it as very positive both in terms of the channel itself but also from an environmental and hygiene point of view.

– The fact that the survey shows that these aspects are appreciated tells us that we have done exactly the right thing. The goal of DOKTORN Vättrums-TV is to create a more rewarding wait and experience at the receptions. We help to spread important clinic information in a smart and hygienic way and invest in a holistic experience that delivers all the way for both viewers and clinics, says Anders Åker, editor-in-chief of DOKTORN.

Several of the clinics express the need for their own information as great. In the past, people have often worked with printed products such as posters and notes, but can now digitally, themselves or with the help of the DOCTOR, produce their own information that can be quickly updated according to season and need.

– This opportunity creates a patient-safe environment where clinics and authorities quickly reach out with important information to the patient. At the same time, it is important to point out that the advertising we show in the channel is directly adapted to the care environment, this applies to all content. The channel is produced by us and you can feel confident that we have twenty years in the medicine and health segment. Regardless of whether you are a patient, reception, advertiser or authority, you should feel that the communication takes place in exactly the right place with the right message.

Positive feedback is also given to the customer service offered. There, 90 percent of the users answer that they are satisfied with the customer service experience.

– For me who meets decision-makers and care staff out at the clinics, I am extra proud that even after you have started, you feel a sense of trust and security for the service we deliver, says Ralf Netterlid, field salesman of waiting room services at Add Health Media who runs the DOCTOR brand.

The survey also shows that many are satisfied with how DOKTORN Vättrums-TV is physically located in the waiting room, something the reception receives help from Add Health Media.

– That 9 out of 10 think that Väntrums-TV contributes to a positive environment makes me really proud. Not only the content is appreciated but the entire chain, from ordering to setting up screens and subsequent customer service. This is a service we wholeheartedly believe in and now we get the answer that the investment in Väntrums-TV is a success, which is gratifying, says Brodde Wetter, CEO of Add Health Media.

DOKTORN Väntrums-TV is part of the DOKTORN brand together with the site DOKTORN.com, the Nordic region’s leading medicine and health center which is also available in Norway, Finland and Denmark and the magazine DOKTORN.

Facts DOCTOR Waiting room TV

• Just over 1,300 screens throughout the country.
• 3.3 million viewer contacts every month.
• The concept includes equipment, set-up, customer service including production of own information material.
• Opportunity to upload and control your information material on the screens.
• The content is specially adapted for the care and dental environment.

For more information:
Anders Åker, editor-in-chief DOCTOR
[email protected], 0703-64 84 22

Do you want DOKTORN Waiting Room TV at your clinic? Contact:
Ralf Netterlid, field salesman Add Health Media
[email protected], 0735-33 65 83

Interested in advertising on DOKTORN Vättrums-TV? Contact:
[email protected], 08-6484900

* The survey was conducted by Smart Company on behalf of Add Health Media. A total of about 100 people were asked who in any capacity, either decision-making or in the immediate vicinity, have come into contact with DOKTORN Väntrums-TV.