Expressen TV and Di TV are growing – now in the waiting room in collaboration with Add Health Media

NOW THE EXPRESS TV AND YOUR TV ARE AT 450 CARE CENTERS

Expressen TV and Di TV are now broadcast in waiting rooms at 450 care and dental clinics through a new collaboration with Add Health Media.

– In an increasingly complicated world, where Expressen is currently reporting from within both war-torn Syria and war-torn Yemen, it is becoming increasingly important to stay up to date. Thanks to so-called out-of-home distribution, Expressen TV and Di TV can be seen by more and more people, and with Add Health Media we reach an even larger audience, says Thomas Mattsson, editor-in-chief of Expressen.

Add Health Media has previously worked with TT Nyhetsbyrån and EFN as content providers.

– We are very happy about the collaboration with Add Health Media. For Di and Di TV, it means both an opportunity to deepen our relationship with existing readers, by being able to offer Di’s journalism even in a moving picture, and to reach out to new target groups. For Di TV, which is Sweden’s only real economy TV channel, reach is a strategic goal and we look forward to supplementing Expressen TV’s news with fast, updated financial news about stock exchanges, business and personal finance to an even larger audience, says Lotta Edling, editor-in-chief of Dagens industri.

Expressen TV and Di TV are expanding their distribution sharply and have recently announced several new partnerships that have made TV content available on buses, trains, in arenas and other places.

With the step into waiting rooms around Sweden, Expressen’s and Di’s TV journalism reaches even more viewers.

– With players such as Expressen TV and Di TV, we further strengthen our offer to the country’s clinics while we continue to deliver high-quality content to patients in the waiting rooms, so we are extra happy that we can now go out with this, says Brodde Wetter, CEO of Add Health Media.

FOR MORE INFORMATION:

Thomas Mattsson, editor-in-chief of Expressen
[email protected]

Lotta Edling, editor-in-chief of Dagens industri
[email protected]

Brodde Wetter, vd Add Health Media
[email protected]

MORE READING:

https://www.expressen.se/om-expressen/expressen-tv-och-di-tv-vaxer-nu-i-vantrummet/

https://www.di.se/nyheter/di-tv-i-vantrummet-pa-450-mottagningar/