In a new collaboration, DOKTORN will, together with Belly Balance, invest extra in stomach health. The collaboration will begin in 2018 and the two health actors hope to inspire and increase awareness and knowledge about good stomach health.
Belly Balance is run by legal dietitian Sofia Antonsson and Jeanette Steijer, both from healthcare and with many years of experience in treating people with IBS.
– Through the platforms that DOKTORN has, we want to spread the knowledge even wider than we already do today when it comes to stomach health, says Sofia Antonsson.
The collaboration includes regular publications on one of the country’s largest health sites, a presence on waiting room TV and other forms of collaborations in the coming year.
– We see it as running a modern public health line where we not only talk about disease and symptoms but also causes and lifestyle with a focus not only on diseases but also on the broad health picture of people. I saw early on what synergies we could have together with Belly Balance where Sofia and Jeanette’s knowledge form the basis. For us, it is important to collaborate with companies we believe in and Belly Balance is completely in line with our own focus, says Anders Åker, editor-in-chief of DOKTORN.
During the year, stomach-friendly recipes and special offers will appear aimed at readers of DOKTORN and customers at Belly Balance. This interspersed with research, articles and chronicles that deal with stomach health.
– Stomach health is so important for us humans to feel good, both physically and mentally, which is why this investment feels both rewarding and smart. We look forward to creating a better stomach health for many more in the coming year, says Sofia Antonsson and Anders Åker together.
The collaboration begins in January with posts and special offers and is followed by a large article on intestinal health in the first issue of the magazine, which is published on Valentine’s Day, 14 February.
For more information contact
Anders Åker, [email protected] , 0703 648 422
Sofia Antonsson, [email protected] , 0737 313 550
About THE DOCTOR
Add Health Media (AHM), the Nordic region’s leading media house in medicine, health and well-being, pushes DOKTORN towards the general public and patients, including newspapers, brochure stands and TV in the waiting room environment, as well as one of the Nordic region’s most visited websites www.doktorn.com (also available in Finnish, Norwegian and Danish). THE DOCTOR works to increase knowledge in medicine, health and well-being among the general public. In 2017, AHM also took over the baton to continue to develop and update Praktisk Medicin.
About Belly Balance
Belly Balance is today a leader in the treatment of IBS in Sweden through the online program Magbalans. Sofia Antonsson has introduced the dietary treatment FODMAP in Swedish healthcare and trains dietitians on an ongoing basis. She is also a cookbook author, lecturer and frequently appearing as an expert in the media.
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