In addition to each individual reception being able to publish local information on easily edited capio templates, we can centrally build Capio's brand online. This is a flexible and good channel for getting information about the business, e.g. vaccinations, advice, waiting times, etc. In many cases, we can replace posters and other information that is on the walls. The patient's attention is maintained by mixing the information with other entertainment such as news, sports and weather.

We have a very great need to effectively reach out with information from both central and local locations to our patients without this disappearing in the amount of today's large flow of information. Waiting room TV is an effective way to access the information so that patients absorb it. As I see it, the secret is that the information is mixed up with a varied flow of entertainment in the channel.

We have previously worked with waiting room TV on a smaller scale and then discussed that we wanted to raise this to another level. So in connection with our brand work and that we at Aleris change appearance now in 2014, it was natural to take the step fully and communicate our new identity, clarify what we stand for and to improve the experience of the visit with the help of screens in the waiting rooms at all our hospitals, health centers, X-rays and laboratories. The brand work has been done in collaboration with Åkestam & Holst and Bold, after which Visual Art has developed a suitable format for creating an Aleris TV channel, which we have now launched through Nordisk Väntrums-TV.

We have a very great need to effectively reach out with information from both central and local locations to our patients without this disappearing in the amount of today's large flow of information. Waiting room TV is an effective way to access the information so that patients absorb it. As I see it, the secret is that the information is mixed up with a varied flow of entertainment in the channel.