Birgit Norlin new representative for Add Health Media in healthcare

Birgit Norlin will be the new representative for Add Health Media in the care environment. As one of the autumn’s two new recruitments, Birgit Norlin will represent the strong services offered in the country’s waiting room in the form of a newspaper, brochure stand and waiting room TV. The goal is for more places to have the opportunity to allow visitors to take part in these services and at the same time ensure continued high quality and delivery security.

– Since the start almost twenty years ago, Add Health Media has always had a strong and positive presence in many of the country’s waiting rooms. The recruitment of Birgit Norlin means that we further strengthen this and expand our existing network at the same time as the receptions get a representative in the field. This is a natural step for us in the goal of increasing knowledge and in the long run also patient safety in the country’s many waiting rooms, says Brodde Wetter, CEO of Add Health Media.

Birgit Norlin has a long and solid experience of being out in the field in a care environment with a background as a nurse in healthcare for about twenty years, mostly in the intensive care unit, childbirth, emergency department, health centers and labs. Birgit Norlin has also worked with sales in various healthcare companies for almost 18 years.

– In my new role at Add Health media, I look forward to continuing to help people in different ways. I started in August and already see a strong need for Add Health Media’s waiting room services based on the experience I have in healthcare where patients have to wait before doctor visits, X-rays, sampling and more. Now I contribute to making that wait more rewarding, says Birgit Norlin.

In the waiting rooms, the waiting room services are under the DOKTORN brand.

– With these services, we can offer information, knowledge and entertainment to patients while they wait, which is very positive; the patients get a pleasant environment at the health center, get busy and then they probably also become calmer as time goes faster when you are busy.

A survey * earlier this year showed that a large proportion of visitors see DOCTOR’s services in the waiting room.

– The national survey, as we call it, shows that 24 percent saw the newspaper, 52 percent TV and 65 percent brochure places. This shows that our services are not only appreciated but also “attract audiences”. This in turn makes Birgit Norlin’s mission even more important, to contribute to these services reaching more people and the entire team at Add Health Media looks forward to having Birgit Norlin as a colleague, says Brodde Wetter.

Birgit Norlin is happy to be active in her spare time and has a strong interest in traveling.

– I try to stay active, I play squash and like to be out in nature. Traveling is truly an experience and a great interest. With my new job, I will visit the country’s care clinics from north to south so it will be a big part of my everyday life even at work, says Birgit Norlin.

Birgit Norlin has already visited many clinics to spread knowledge about the waiting room services.

– I myself have experienced the services when I have visited care clinics as a care employee, patient and relative and it is strong that the staff in this way can provide information and knowledge about their own activities and to provide patients with important information. It is absolutely fantastic, says Birgit Norlin.

For more information:

Brodde Wetter, VD
[email protected] , 0707 99 78 72

Birgit Norlin
[email protected] , 0735 33 65 83

* June 2018 SmartCompany via NEPA The main purpose of the survey was to be able to show the extent to which Add Health Media’s waiting room services are noticed by those who visit a waiting room. Over eighty percent of those surveyed have visited a health center in the past six months. The sample in the survey is nationally representative based on gender and age. So many saw the services in the waiting room: The magazine DOKTORN: 24 percent, Vättrums-TV: 52 percent, Brochure stand: 65 percent Two out of three people have noticed brochure stands in some form in the waiting room. Half have noticed a TV in some form waiting room. Almost seven out of ten people who see the newspaper read it (67 percent) and almost eight out of ten people who notice that the TV is in the waiting room watch it (78 percent). The survey also shows that four out of ten people who pay attention to the brochure place read or look in a brochure (40 percent).