Add Health Media new media partner for the Network against Cancer

On February 4, World Cancer Day kicks off and new for this year is that Add Health Media with the Doctor joins as a media partner to the Network against Cancer with the aim of reaching out more widely together with the issues that must be addressed.

Add Health Media, which runs Doktorn, has chosen to join as a media partner for the Network against Cancer and World Cancer Day. This is done to, among other things, further strengthen communication and media dissemination.

World Cancer Day will be the starting point for the new media collaboration and during the year they will collaborate further to raise the issues that the Network against Cancer needs to communicate to both decision-makers and the general public.

– It feels good that the Doctor is now involved and can spread these questions and help us reach more people, states Margareta Haag.

The Doctor has extensive experience of working with cancer issues and cancer-related knowledge, and this is seen not least digitally with one of the country’s largest sites in medicine and health with almost one million visitors a month.

– Many of our most read articles concern the field of cancer and for us it feels natural to enter as a media partner in something as important as World Cancer Day. Together, we will try to make these issues spread more widely through newspaper articles, articles on the web, movies on our waiting room TV screens and also by actually physically attending World Cancer Day. It will be a debut for us, who have admittedly had some collaborations with patient associations and organizations before, but this will be the first time we go in as an official media partner, says Anders Åker, editor-in-chief at Doktorn.

The collaboration includes, among other things, media space and TV screens as well as newspaper and print distribution on site at various events.

World Cancer Day has been open to those who want to visit, but now the opportunity to register has ended, as it is soon time. The Cancer Network estimates that about 200 visitors, patients and ministers mingle with journalists and decision-makers, doctors and experts.

– Ten years ago, hardly anyone did anything about World Cancer Day. We hope to be able to increase awareness and knowledge by arranging this day for the tenth year in a row and I look forward to the fourth of February, Margareta Haag concludes.

A longer interview with Margareta Haag and Anders Åker can be read here.

Program World Cancer Day 2019

12.00 Registration and visit to exhibitors

13.00 – 13.10 Welcome
Chairman Margareta Haag, 10 years with the Network against Cancer.

13.10 – 13.20 Introduction
Minister of Social Affairs Lena Hallengren gives introductory speeches.

13.20 – 14.05 DEBATE: Cancer prevention
Sunbathing and tobacco are two strong factors that affect the risk of cancer. But why do we not see more campaigns? The network against cancer has for several years run “Solskolan”. NMC works for Tobacco Endgame 2025.

Participants: Margareta Haag, chair of the Network against Cancer, Anna Bessö, head of department, department of living conditions and living habits, Public Health Agency, Hélène Asp, head of unit, Environmental Monitoring, Radiation Safety Authority, Ada Girnita, chief physician and head of the skin tumor unit at Karolinska University Hospital.

14.05 – 14.20 THE HOT CHAIR: Early detection
Hearing of Emma Spak, coordinator for close care, SKL, and Anna Nergårdh, special investigator for the investigation Good and close care, the Government Offices, Marcella Ewing, MD, specialist in oncology and general medicine, and a patient representative who shows the importance of primary care efforts to detect early cancer.

14.20 – 14.50 Coffee with a visit to the exhibitors

14.50 – 15.30 DEBATE: Chronic cancer
New treatments give hope – how do they reach all patients? For example, for the serious disease spread of kidney cancer, the chance of survival has more than doubled.

Participants: Olof Karlsson, Kidney Cancer Association, Ulrika Harmenberg, doctor KS and process leader RCC Stockholm, Acko Ankarberg Johansson (KD) Chairman of the Social Affairs Committee, Marie Morell (M) vice chairman of SKL’s healthcare delegation.

15.30 – 15.50 DEBATE: Digitization, Patient data and AI
Patients are happy to share data to promote research and care. There has been talk of digitalisation in healthcare for almost a decade. The county council-financed care and the politicians in the Riksdag have not taken up the possibilities for streamlining and for new legislation to ensure both the patient’s needs and safety as well as the care’s.

When can all reporting lead to improvements for patients and to the benefit of research and care?

Participants: Patrik Sundström, lawyer, program manager for eHealth, SKL, Jenni Nordborg, head of the government’s life science office, Riksdag and county council politicians with knowledge of innovation, research and development, Patient Representative.

15.50 – 16.20 DEBATE: Establish a Rights Act – from should to should.
A Rights Act for the county councils is needed now! Should be changed to SKA.

Today we have no rights, we will go and complain ourselves, then maybe a patient committee will look into the matter. A Rights Act is needed that gives responsibility for care, the laws must be set according to the patients’ needs.

Participants: Bo Karlsson, chairman of ILCO, Lise-Lott Eriksson, chairman of the Swedish Blood Cancer Association, Lina Nordquist (L) Social Affairs Committee, Kristina Nilsson (S) Social Affairs Committee, Jean-Luc af Geijerstam, Director General, Care Analysis.

16.20 – 16.30 What is at the top of the agenda for the next five years?
Participants: Beatrice Melin, Chair, Regional Cancer Center in Collaboration and Hasse Hägglund, Chair from 1 March 2019, Regional Cancer Center in Collaboration and Alliance against Cancer (Representative from Alliance against Cancer: Physiotherapists, Nurses in Cancer Care, SWEDPOS, other professional associations and the Network against Cancer ).

16.30 – 16.40 Presentation of the honorary award Cancer Networker of the Year

16:40 – 17.00 Summary
KG Bergström and Margareta Haag.

For more information:

Add Health Media:

Anders Åker,
editor in chief
[email protected]
0703 648 422

The Cancer Network:

Margareta Haag,
President
[email protected]
070 497 4909

About the Network against Cancer

The network against cancer consists of national cancer-profiled patient and interest organizations in Sweden and has a special Advisory board for medical expertise consisting of recognized cancer experts. The network against cancer started as a project in 2009 with the aim of raising common issues for the cancer-profiled patient associations through opinion formation and knowledge-raising activities, as well as creating an increased focus on cancer issues both politically and in the media, ahead of the parliamentary elections in September 2010. In 2011, it was decided that the Network against Cancer would be continued in the form of a non-profit association, and we began work on statutes. An interim board, consisting of representatives from organizations within the Network against Cancer, was formed at a network meeting on 26 August 2011 when statutes were adopted. The Interim Board was commissioned to apply for an organization number, open a bank account and arrange the Network against Cancer’s first general meeting in connection with World Cancer Day on 4 February 2012, which also took place.