Learning to sleep is the company that, with the help of a self-developed digital CBT platform, helps patients with sleep problems. Now Add Health Media goes in and supports the company with capital and marketing.
CBT via the internet has proven to be effective for many different mental disorders where sleep disorders are one of the most common problems.
– The results that Learning to sleep has been able to present based on its method are very positive and show that the method is also cost-effective for society. It would be fantastic if we could now offer patients with more severe sleep problems the method that the National Board of Health and Welfare recommends instead of prescribing sleeping pills, states Tobias Perdahl, doctor and board member of Add Health Media.
Learning to sleep has developed its own, CBT-based platform. During the treatment period, which lasts for five weeks, the patient is offered, among other things, digital meetings with a psychologist and interactive exercises specially adapted for sleep problems.
The service is delivered as a complete solution in collaboration with the online doctor Medicoo, which is the first to handle patients via the platform. There is also an opportunity for other digital healthcare players to use the service and Learning to sleep already has an established collaboration with the healthcare chain Capio’s Norwegian operations.
– Learning to sleep can now take the next step and increase the number of patients who receive our treatment. Thanks to the digital platform, psychologists can handle more patients at the same time as the end result is better than with traditional treatment. We can state that 94 percent of our patients get improved sleep, which is completely unique, says Micael Gustafsson, CEO of Learning to sleep.
Add Health Media recently raised new capital from the Schibsted Group in order to be able to invest in additional holdings in e-health, where Learning to sleep will be the latest addition.
– We see that Learning to sleep fits well into our strategy and creates synergies with other e-health companies that are included among our associated companies. It is also a clearly consumer-oriented service and there we can benefit greatly from marketing via our and Schibsted’s media channels, says Johan Bloom, founder of Add Health Media.
For more information:
Johan Bloom, Business Development, Add Health Media AB
[email protected] , 0733-64 84 90
Micael Gustafsson, CEO, Learning to sleep
[email protected] , 073 – 699 36 01
Anders Åker, press officer Add Health Media
[email protected] , 0703-64 84 22
About Learning to Sleep
Learning to Sleep aims to change and improve people’s lives through effective and easily accessible sleep treatment. Since the launch of the product Sleep Better, the company has treated more than 1,000 people in Sweden and Norway. In 2019, it will develop its international presence in, among other places, the United Kingdom.
About Add Health Media
Add Health Media is one of the Nordic region’s largest media houses in health and medicine and runs DOKTORN for the general public and patients, which includes a newspaper, brochure stand and waiting room TV, as well as one of the Nordic region’s most visited websites www.doktorn.com. Add Health Media also runs Praktisk Medicin, www.praktisktmedicin.se, a decision support for healthcare staff, and invests in new start-ups in e-health, such as Doctrin, Mindler, Nurse & Doc, Medicheck, Remisshjälpen, FindOut Diagnostic, ScientificMed, Picture My Life and Healthmakers.
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