Communicating health for life

The Nordic region's leading media house in medicine, health and well-being. Our vision is to increase people's knowledge of our core areas of medicine and health.

Our brands

For 20 and 40 years, respectively, our strong brands DOKTORN and Praktisk Medicin have been two given players in the field of medicine and health. By reaching both the general public and patients as well as healthcare staff, we create a complete platform within the segment. With the digital agency, we today also offer exciting and creative complete solutions in web design. Here you can read more about our brands.

AHM acquisitions

With AHM acquisitions, new opportunities are created for e-health companies in medicine, health and well-being.

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For almost 20 years, we have disseminated knowledge in medicine, health and well-being to the general public in Sweden and now also in Norway, Denmark and Finland. With web, print, TV and events, we are today the most comprehensive platform in the area. With knowledge and experience, we also offer strong advertising opportunities as well as effective communication channels for the country's care clinics.

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Praktisk Medicin

With 40 years of clinical experience, Praktisk Medicin is one of Sweden's most used decision support for doctors during patient visits, with over 1000 diagnoses. The decision support is available both as a book and as a website. The website has hundreds of thousands of visits per month, most of which come from the county council's servers and then from the large private care providers.

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Digital agency

The digital agency, formerly Occident, is our full-service agency that can take care of the entire project from idea to finished solution and also subsequent management. We offer digital strategy and consulting, web design, web development, copy, e-newsletters and other digital services to own the communication and drive traffic, such as SEO, SEM, banners and social media.

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Latest news

4 frågor om hjärtsvikt testar läkarnas kunskaper i ny utbildning är en av Sveriges största plattformar med behandlingsöversikter och fortbildning för läkare och annan vårdpersonal. Sajten...

Praktisk Medicin lanserar utbildning om hjärtamyloidos är en av Sveriges största plattformar med behandlingsöversikter och fortbildning för läkare och annan vårdpersonal. Nu...

Add Health Media förvärvar Sveriges största förskrivnings-app

Över 25 000 läkare använder appen e-Förskrivning för att förskriva läkemedel. Nu förvärvas Health Amplify AB, bolaget bakom appen, av...