Communicating health for life

The Nordic region's leading media house in medicine, health and well-being. Our vision is to increase people's knowledge of our core areas of medicine and health.

Our brands

For 20 and 40 years, respectively, our strong brands DOKTORN and Praktisk Medicin have been two given players in the field of medicine and health. By reaching both the general public and patients as well as healthcare staff, we create a complete platform within the segment. With the digital agency, we today also offer exciting and creative complete solutions in web design. Here you can read more about our brands.

AHM Investments

With AHM Investments, new opportunities are created for e-health companies in medicine, health and well-being.

1 /

DOKTORN

For almost 20 years, we have disseminated knowledge in medicine, health and well-being to the general public in Sweden and now also in Norway, Denmark and Finland. With web, print, TV and events, we are today the most comprehensive platform in the area. With knowledge and experience, we also offer strong advertising opportunities as well as effective communication channels for the country's care clinics.

Read more

Praktisk Medicin

With 40 years of clinical experience, Praktisk Medicin is one of Sweden's most used decision support for doctors during patient visits, with over 1000 diagnoses. The decision support is available both as a book and as a website. The website has hundreds of thousands of visits per month, most of which come from the county council's servers and then from the large private care providers.

Read more

Digital agency

The digital agency, formerly Occident, is our full-service agency that can take care of the entire project from idea to finished solution and also subsequent management. We offer digital strategy and consulting, web design, web development, copy, e-newsletters and other digital services to own the communication and drive traffic, such as SEO, SEM, banners and social media.

Read more

Latest news

Practical Medicine launches membership for its users – completely free of charge

PraktiskMedicin.se has a new look. For the update, users’ wishes have been listened to and new practical features have been added, such as...

Praktisk Medicin and Doktorn will each have a doctor as editor in chief

The medical foundation of the editorial content is strengthened at the media company Add Health Media. Sofia Åkerlund, editor-in-chief of...

Nordic expansion in sight as Add Health Media gears up sales force

Add Health Media (AHM) is the largest media actor in Sweden, reaching both healthcare professionals and patients. It is now gearing up its sales...