Package leaflet 2.0 – pre-approved patient sites

With the help of digital communication , pharmaceutical companies can reach out to patients with simpler and clearer information about medicines and treatments.

Information about how and why the medicine should be used and the properties of the medicine are important for patients, prescribers and others who handle medicines.

Traditionally, the most important sources of information have been the package leaflet and information from healthcare and pharmacies. However, small text and cumbersome words on a difficult-to-understand leaflet easily lead to anxiety, misunderstanding and lost information. Many patients therefore choose to search for information via the internet and then risk being reached by information from unreliable sources.

However, it is now permitted for pharmaceutical companies to provide information via the Internet to patients and the general public who are actively seeking information about prescription drugs. As early as 2008, LIF introduced the possibility for pharmaceutical companies to develop and publish LIF’s pre-approved websites, patient sites, to ensure that correct information reaches the patient. Many pharmaceutical companies use this opportunity but far from all.

Digital communication through pre-approved patient sites helps the patient to absorb information and thus contributes to increased patient safety.

On a patient site, you can write the name of the product and substance, use the product logo and brand colors. It is also possible to describe indications, reach out with patient support programs and use other methods to convey information such as film, illustrations and graphic objects.

We at Add Health Media’s digital agency have extensive experience of developing patient sites in accordance with LIF’s regulations. We have developed many pre-approved patient sites, including for Pfizer and Bristol-Myers Squibb, which have been fully approved by LIF .

How good is your patient communication? Does the information arrive?

Feel free to contact us and we will tell you more about how we can help you develop a patient site that meets LIF’s requirements.