By using our media mix, you as an advertiser maximize your exposure to patients and consumers.

The media mix is created by the country’s strongest brand in medicine, health and well-being and the channels that you as an advertiser have access to.

With a unique position in the country’s waiting room, with consumers and patients in waiting rooms, on the way to or from a pharmacy and at home via digital channels, you get maximum effect in your media planning when you use our channels.

So land efficiently with this autumn’s media planning – mix right for the best effect!

Let’s tell you why we are strong!

Waiting room TV is the Nordic region’s largest player in waiting room TV

52 percent of visitors pay attention to waiting room TV and eight out of ten of them watch TV. *

• With a film in the waiting room TV, you can reach out via 1,372 screens in the care waiting room all over Sweden.

• Up to 3.3 million advertising contacts per month.

• Commercial or infomercial.

DOKTORN is Sweden’s largest waiting room magazine

24 percent of visitors see the magazine and of these, almost seven out of ten choose to read the magazine. *

• With an advertisement in the newspaper, you can reach out via 100,000 copies in newspaper stands at over 700 health centers and 30 hospitals throughout Sweden.

• The magazine is also available as reading copies at 380 dental clinics, at all pharmacies in Sweden and at BVC and MVC (from no. 4 2018).

• Orvesto 2018: 1 shows a range increase for the DOCTOR of approximately 3.1 percent, from 65,000 to 67,000 in the latest survey.

Brochure stand has a unique position in the country’s waiting room

As many as 65 percent pay attention to the brochure stand and of these, four out of ten read or look in one of the brochures.

• We distribute 1 million brochures annually.

• The brochures are distributed to 450 care clinics across the country.

• Unique position in the country’s waiting room.

DOKTORN.com 97 percent credibility and one of the country’s best sites

• Nearly one million visits per month.

• Annual visitor survey shows that the site has 97 percent credibility, 98 percent feel that the site is written in an easy-to-understand way and 94 percent find what they are looking for! **

• Also available in Norway, Finland and Denmark.

Mix correctly for maximum effect – low double coverage

Orvesto *** shows that the magazine DOKTORN and the site DOKTORN.com do not have the same readers.

In other words, readers of the magazine are not the same as on the web. An entry in an issue of the magazine is read by 62,000 readers. At the same time during a week, 151,000 people are online reading on the web. Of these a total of 212,000 readers, the double coverage is only 1,000, ie as many as are the same in the newspaper and on the web. In other words, the DOCTOR has a very low double coverage.

Orvesto 2018: 1 also shows a range increase for the DOCTOR of approximately 3.1 percent, from 65,000 to 67,000 in the latest survey.

Contact and price lists

We look forward to discussing what we can do to maximize your advertising opportunities in our media.

Fredrik Sjövall, sales manager
[email protected] , 0708-16 61 91

Rikard Ekberg, KAM
[email protected] , 0709-21 61 23

Chatarina Bergman, KAM
[email protected] , 0725-46 52 50

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* Web survey – Rikspanel – CINT, June 2018 Compiled by Jonas Granberg, Smart Company
** Online survey – visitors DOCTOR – Userreport, June 2018 Compiled by Userreport
*** Orvesto Consumer 2017: 2