Add Health Media

BestPractice Nordic appoints Gitte Broholm as new Chief Commercial Officer

2026/02/05

BestPractice Nordic, which is owned by the Swedish company Add Health Media, has appointed Gitte Broholm as its new Chief Commercial Officer (CCO). Gitte Broholm brings more than 20 years of experience in commercial strategy, sales, communication, and management within the healthcare and media industries.

She has previously held senior management roles as Sales Director at Dagens Medicin and Ugeskrift for Læger, and most recently worked with strategic advisory services, communication, and executive support at SAS Institute and the Danish Agency for Climate Data (Klimadatastyrelsen).

In her role as CCO, Gitte Broholm will strengthen BestPractice Nordic’s commercial strategy, partnerships, and market position, as well as drive growth across platforms and business areas. Gitte Broholm joins the executive management team at BestPractice Nordic alongside Jan Andreasen and Peter Bøgkjær.

“BestPractice Nordic has a strong market position and great potential for further development. I look forward to contributing to the commercial growth strategy, creating value for customers and partners, and leveraging the synergies in the collaboration with Add Health Media,” says Gitte Broholm.

For further information, please contact Chairman of the Board Peter Bøgkjær, mobile +45 22 45 72 62, or email [email protected].

Related News

Hanna Brodda new editor-in-chief at Add Health Media

Add Health Media strengthens its editorial skills and appoints Hanna Brodda as new editor-in-chief. She will be responsible for the professional journals Oncology in Sweden…