Add Health Media is investing in a medical exercise app for the chronically ill

The start-up company Vitala has in collaboration with healthcare developed a medical training app that can be prescribed by doctors. The founders are the Aasa brothers, who are now raising SEK 3.2 million from, among others, Add Health Media and Partnerinvest Norr.

Vital medical training app aims to help people with different types of functional and disease-related limitations to train and rehabilitate themselves long-term and on their own. The founders and brothers Jesper and Petter Aasa, who are doctors and financiers respectively, have built the app with the support of the research that exists in this area. The app is based on the person’s illness, motivation, daily form and other factors that can affect adherence to exercise.

The Aasa brothers completed their seed round of SEK 3.2 million and look forward to launching their app in the spring of 2021. The investors are Add Health Media, Partnerinvest Norr and the business angels Marcus Boström and Patrik Frisk.

– We have worked hard to reduce the gap between health and medical care with a strong focus on physical activity and secondary prevention. We want to ensure that individuals, regardless of health condition, receive exactly the training and rehabilitation they need to maximize their health, says Jesper Aasa, doctor and CEO of Vitala.

The plan is to continue to improve the app in collaboration with healthcare. Pilots are in progress and studies are being planned with major universities.

– Training in the event of illness is the same regardless of country and therefore we see that the service can be scaled internationally. We invest because we see Vitala as a unique service that we have not found in Sweden and internationally because they focus more on chronic diseases where you see a great societal benefit, says Johan Bloom, CEO of Add Health Media.

Nearly half of Sweden’s population today lives with a chronic illness and a quarter is affected by two or more. The chronic diseases today account for about 80-85 percent of the costs in care according to care analysis. Among other things, Vitala aims to help these people slow down the development of the disease and prevent sequelae with the right individualized training and rehabilitation. Jesper Aasa says that this benefits not only the patients but also “healthcare and society as a whole benefit from having a healthier population.” The Vitala app is based on specialist competence in physiotherapy and medicine in combination with experts in IT development and machine learning .

For more information:

Jesper Aasa, CEO of Vitala
[email protected] , 0707-43 58 81

Petter Aasa, COO at Vitala
[email protected] , 0704-54 78 85

Johan Bloom, CEO Add Health Media
[email protected] , 0733-64 84 90