Add Health Media invests in preventive care

The Stockholm Region is investing SEK 30 million in preventive care. The Stockholm Region has made a unique decision on a new, long-term health care initiative to prevent chronic public health diseases such as type 2 diabetes. Via a digital health platform from Health Integrator, users get access to a large number of health services and providers in areas such as physical activity, diet, sleep and stress management. Add Health Media is one of the investors in Health Integrator.

The Stockholm Region finances the long-term prevention initiative with a unique health bond, a Health Impact Bond.

– We are very happy to launch our digital health platform today. With Health Integrator, we want to give individuals the right conditions to succeed in changing their lifestyles in a sustainable way. With the support of coaching conversations with a health educator, health test and a tailored solution based on the individual’s conditions and needs, the chances of success increase, says Fredrik Söder, founder and CEO of Health Integrator, a startup company in preventive health.

Unique financing solution with a health bond

The Stockholm Region finances the long-term investment with a health bond, a Health Impact Bond. Repayment and interest are linked to the success of the prevention effort. This financial bond model is the first known of its kind, also internationally. The health investment is the result of a collaboration between the Stockholm Region, Health Integrator, Skandia in its capacity as financier and SEB, which developed the financial model.

Health Integrator raises SEK 7.5 million in capital

In connection with the contract with the Stockholm Region, Health Integrator will raise SEK 7.5 million in new capital to develop new customers and markets. The investors are Add Health Media, Luminar Ventures, Leksell Social Venture, Sting, Doberman Forward and “angel investors” with a background in companies such as Spotify.

– We have invested in e-health for several years and now have 17 companies that we have already seen change healthcare fundamentally. We are now seeing an explosive increase in the need for digital care and a new way of looking at health and illness. We have followed Health Integrator for two years and it is now a milestone that the Stockholm Region has decided on. The need for preventive health is enormous and we are only at the beginning of something that will improve human health, says Johan Bloom, CEO of Add Health Media.

Tested in a clinical study in collaboration with Karolinska Institutet

Health Integrator’s health solution has been tested in a clinical study by Karolinska Institutet. The study was led by Ylva Trolle Lagerros, chief physician at the Obesity Center in the Stockholm Region and researcher at Karolinska Institutet.

Few apps are scientifically evaluated, but the Health Integrator app has been tested in a randomized controlled trial * of just over 200 people. Already after three months, the researchers saw statistically significant differences in health variables such as waist measurements and blood pressure between the group that used the Health Integrator app and the group that did not receive the app.

– Creating lasting lifestyle changes is a challenge. With digital solutions such as Health Integrator’s app and platform, there is now the opportunity for tailored support in everyday life, to make the changes in lifestyles that have long been intended to be done, says Fredrik Söder, CEO of Health Integrator.

Partners

A number of partners, financiers and service providers are included in the initiative. Part of the development and testing has been carried out with funding from EIT Health (European Institute for Innovation & Technology), and under the leadership of RISE (Research Institute of Sweden) where, among others, Karolinska Institutet and GIH (Gymnastik- och Idrottshögskolan) have participated.

Health Integrator has developed the Health Platform in collaboration with health suppliers such as Friskis & Svettis, Midnattsloppet, Apoteket and ICA Klassikern.

For more information contact:

Johan Bloom, CEO, Add Health Media

[email protected], mobile: 0733-648490

About Add Health Media

Add Health Media is one of the Nordic region’s largest media houses in health and medicine and runs DOKTORN for the general public and Praktisk Medicin for healthcare. Add Health Media invests in new start-ups in e-health, these are Migraine Help, Geras Solutions, Belly Balance, Mindler, Learning to sleep, Healthmakers, Referral Help,, ScientificMed, Nutrinovate, FindOut Diagnostics, PictureMyLife, Doctrin, Knodd, Medicheck, Symbiome, Coliva and Health Integrator.