Add Health Media buys Nordic Waiting Room TV and strengthens its grip on waiting rooms

Add Health Media (AHM) has acquired Nordisk Väntrums-TV (NVTV) and thus becomes one of the major players in health and medical media aimed at the general public. The acquisition means that AHM reaches out to 7 million patients annually via its various media channels.

AHM has previously been a partner in NVTV together with the business angel Lars Lindgren and CEO Brodde Wetter. The acquisition takes place via shares in AHM and thus Lars Lindgren and Brodde Wetter become partners in AHM together with the founder Johan Bloom. The new AHM is expected in 2017 to have sales of just over SEK 30 million with good profitability.

– We see an increased demand for media with targeted target groups in an environment where advertisers want to be seen. It was an obvious choice to join AHM to strengthen our offers to media agencies and advertisers, says Brodde Wetter who will be the new CEO of AHM.

All large private care companies and several county councils have agreements with NVTV to provide patient information via screens in the waiting rooms. The company currently has 1,370 screens at healthcare and dental clinics across the country with a reach of close to one million unique patients per month, corresponding to 3.3 million advertising contacts. AHM sees this as a strong complement to its existing activities in health information.

– We expect a strong increase in sales in the next few years through both organic growth and more strategic acquisitions, says Lars Lindgren who will be chairman of the board of AHM.

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For more information please contact:

Brodde Wetter, CEO Add Health Media AB, tel 070-799 78 72

Lars Lindgren, Chairman of the Board of Add Health Media AB, tel. 070-565 00 00

Johan Bloom, Business Development Manager Add Health Media AB, tel. 073-364 84 90