Add Health Media acquires Kurera Tidskrifter from Hälsokraft

Add Health Media continues its growth journey and strengthens its position as the leading Nordic player in health information. The company has acquired Kurera Tidskrifter from Hälsokraft – a deal that marks an important step in Add Health Media’s efforts to reach even broader target groups with knowledge and inspiration about health and well-being.

Founded in 1999, Kurera has established itself as a valued platform for readers curious about natural health, supplements and lifestyle issues. Through the acquisition, Kurera becomes a natural complement to Add Health Media’s existing platforms, such as Doktorn.com and Waiting Room TV, which reach millions of patients and the public every month.

– With Kurera, we have the opportunity to meet an even wider audience seeking knowledge, inspiration and commitment to their health. Add Health Media has always been based on science and medicine – and in combination with Kurera’s public education and curiosity-driven profile, we can together help more people gain access to reliable and inspiring health information,” says Lisa Miksell, CEO of Add Health Media.

She continues:
– We look forward to developing Kurera further, while safeguarding its soul and close relationship with readers. Together with Kurera’s editor-in-chief Anna Flodberg and web editor Carolina Eriksson, we will build on Kurera’s strong brand.

Rani Malk, CEO of Hälsokraft, is also pleased that Kurera now has new opportunities to grow:
– It feels safe and exciting to hand over Kurera to an actor with the right skills and structure to take the next step. The dialogue with Add Health Media has been characterized by consensus, respect and a shared vision for the future.

For Add Health Media, the acquisition means a strengthening of the company’s mission to promote health through knowledge and make information available – both in science-based medicine and through inspiration for increased well-being.

For more information, please contact:
Lisa Miksell, CEO Add Health Media
[email protected]
+46 70 144 54 24

Rani Malk, CEO, Hälsokraft AB
[email protected]
+46 73 987 36 17

About Add Health Media:
Add Health Media is a leading Nordic media group in the healthcare sector, with brands such as Doktorn.com, PraktiskMedicin.se, Onkologi i Sverige, Neurologi i Sverige, Pharma Industry, Best Practice Nordic and e-Förskrivning. The company offers health and medical information to patients and healthcare professionals through digital platforms, waiting room TV and specialized media.

About Kurera:
Kurera.se is a Swedish health portal that since 1999 has inspired and informed about health, diet and exercise. The platform reaches hundreds of thousands of readers every month with articles, guides and interviews that spark interest in health and well-being.