Add Health Media

Fredrik Sjövall new sales manager at Add Health Media


Fredrik Sjövall will be sales manager at Add Health Media, which owns and operates the DOKTORN and Praktisk Medicin brands. Fredrik Sjövall comes directly from the closest digital competitor in the same segment and brings with him both knowledge of the industry and an understanding of the challenges and the need for development to meet a changing media landscape.

We are very happy about this recruitment and what it brings us that Fredrik Sjövall will now be sales manager at Add Health Media. This means that we can develop our already strong sales organization and that the company as a whole gets a key person with the opportunity to get an overview of the business’s existing and future goals, says Brodde Wetter, CEO of Add Health Media.

For Fredrik Sjövall, the first month has been an opportunity to get acquainted with the media platform at Add Health Media, which in addition to digital also includes print, TV, events and innovations as well as investments in e-health.

As sales manager at Add Health Media, I look forward to a challenging and exciting journey in an industry that is undergoing major change, especially digital change. I hope to be able to contribute with drive, ideas and experience and develop Add Health Media’s products and business. I think we have a very strong team and an extremely strong and unique portfolio of products and brands, says Fredrik Sjövall.

In his role as sales manager, Fredrik Sjövall will be responsible for his own customer accounts in his capacity as key account manager, take over responsibility for sales planning and follow-up and, together with other key people within the company, develop effective and developing sales strategies.

Until now, I have shared my role as CEO with being sales manager. The fact that Fredrik is now joining us frees up time for me to focus on the role of CEO. We are constantly expanding and see a continuous growth in our media and investments and this is something I look forward to spending more time on to develop further. I look forward with full confidence and confidence to Fredrik getting started with a full machine and contributing to Add Health Media’s continued strong march forward, says Brodde Wetter.

Fredrik Sjövall grew up in Värnamo in Småland in a family that ran his own consulting company in Management and business development.

My upbringing in the small business climate in Småland has helped shape me and my thoughts in entrepreneurship and business and for the past ten years I have worked with sales in B2B with a focus on marketing and media, says Fredrik Sjövall.

For the past five years, Fredrik Sjövall has been living north of Stockholm, in Knivsta with his family. When the job is not calling, in addition to the family, there are also many hobbies to pursue.

I have many interests that vary a bit depending on the season. During the winter period I like to ski and after many years break I have started to play hockey actively in division four in Uppland. I like to spend the summer in the cottage on the west coast. Curiously, I have sailed Gotland Around 4 times so boats, both motor and sailboats are close to my heart. In addition to this, I try to follow Formula 1 from March – October so Sundays are holy, says Fredrik Sjövall.

For more information:

Brodde Wetter, VD [email protected], 0707 99 78 72
Fredrik Sjövall, Sales Manager [email protected] , 0708 16 61 91

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